Marketing

10 public secrets: Hotel online marketing Part 1

January 27, 2010 · 1 Comment

Arguably, the sales increase from online marketing for hotel industry will continue in 2010. Using effective online marketing strategy to promote brand and products to end customers become a must have skill for hotel management staffs. The 10 public secrets of online marketing in hotel industry are based on the in-depth research of user behavior and market, which could be used as guideline on how to develop a successful online marketing strategy in China. 1. Excellent website structure and content As internet service provider, you should be aware that the internet is developing and changing faster... [Read the full story]

Advertising

Top 10 online advertisers in China

September 24, 2009 · Leave a Comment

According to the latest report by CR Nielson, Chengdu Dream Factory internet technology Co.,Ltd, Nike China, and Beijing Kunlun Wanwei Technology Co.,Ltd are the top 3 internet advertisers in China. Respectively, their monthly estimated spending on online advertising are 39 million RMB, 36 million RMB and 33 million RMB. The top 10 advertisers account for 19.6% market share of China online advertising expenditure. China top 10 internet advertisers chart Ranking Company Expenditure Industry 1 Chendu Dream Factory 39370000 internet 2 Nike China 36350000 sportswear 3 Beijing... [Read the full story]

Social Media

Oak Pacific Interactive merge Renren and Kaixin users

September 28, 2009 · 1 Comment

On Sept 17th, Chinese social networking site Renren.com(previously named Xiaonei.com) announced to open up to users of another leading Chinese SNS site Kaixin.com, Renren.com or Kaixin.com to use both websites without repeated registration or login. This move will make huge influence in SNS market in China, as the overall registered users number of the two websites exceed more than 100 million. Both Renren.com and Kaixin.com are owned by Oak Pacific Interactive Inc. However, the game sectors and users’ friend relations on the two websites will continue to be operated independently. Oak Pacific... [Read the full story]

Statistics

Sohu.com Inc 2008 financial report

November 14, 2009 · Leave a Comment

Total revenues for fiscal year 2008 were US$429.1 million, 2.3 times that of fiscal year 2007 revenues of US$188.9 million. Gross margin was 75% in fiscal year 2008, compared with 66% in fiscal year 2007. Non-GAAP gross margin was 75% in fiscal year 2008, an increase from 67% in fiscal year 2007. Advertising revenues for fiscal year 2008 totaled US$175.9 million, up 48% from US$119.2 million in fiscal year 2007. Advertising revenues consisted of US$169.3 million in brand advertising and US$6.6 million in sponsored search. Brand advertising revenues increased 51% year-on-year, primarily as a result... [Read the full story]

Trends

10 public secrets: Hotel online marketing Part 1

January 27, 2010 · 1 Comment

Voice

Search Engine Marketing Regulation Published In China

October 2, 2009 · Leave a Comment

The Internet Society of China, China Communications Standards Association, and Chinese search engine company Baidu.com have jointly published the Search Engine Marketing Standard and Regulation. Huang Chengqing, vice chairman and secretary-general of ISC, told local media that the launch of this Search Engine Marketing Standard and Regulation represents a new development stage within the Internet search engine marketing sector in China. With its standardization and systematization, this regulation is expected to promote the continuous and healthy development of China’s search engine marketing... [Read the full story]

Blog

How to set up Baidu PPC account?

We have given our pros and cons of Baidu professional edition and classical edition in China PPC campaign guide part 1, in this article, we will walk you through the whole process of setting up ad groups on baidu.com. Setting up account on Baidu PPC platform Baidu Phoenix Nest is very much like google adwords, though...

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Advertising on Alimama

In essence, Alimama is an online advertise trade platform for both publisher and advertiser. Advertiser can choose content-based PPC advertising plan(like adsense) or purchase banner or text link based on cost per impression or cost per time. Alimama is the leading(actually the only) online advertise trade platform...

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China third party payment market report part 5 – China mobile payment

No. 5 China Mobile payment 1. Brief introduction Chinese mobile users has reached 641 million in 2008, it is expected to reach 1 billion in 2013. Mobile users are used to making small amount of payment on their mobile phone. Generally there are 2 popular ways to make payment on mobile: Sending text message and using...

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