Marketing
Search marketing drives a breakthrough in e-commerce
July 15, 2010 · Leave a Comment
As the first to recover from a global financial downturn, the Chinese economy has once again demonstrated its strong development momentum. According to the data released recently by National Bureau of Statistics (NBS), the domestic GDP of the first quarter was registered at RMB 8.0577 trillion Yuan and it represented a year-on-year growth of 11.9% over the last year. As one of the most dynamic economic sectors, the overall trading volume of Chinese e-commerce market is going to reach 10.1527 billion Yuan. Thus the rapidest development phase of e-commerce in recent history has arrived. E-commerce... [Read the full story]
Advertising
Top 10 online advertisers in China
September 24, 2009 · Leave a Comment
According to the latest report by CR Nielson, Chengdu Dream Factory internet technology Co.,Ltd, Nike China, and Beijing Kunlun Wanwei Technology Co.,Ltd are the top 3 internet advertisers in China. Respectively, their monthly estimated spending on online advertising are 39 million RMB, 36 million RMB and 33 million RMB. The top 10 advertisers account for 19.6% market share of China online advertising expenditure. China top 10 internet advertisers chart Ranking Company Expenditure Industry 1 Chendu Dream Factory 39370000 internet 2 Nike China 36350000 sportswear 3 Beijing... [Read the full story]
Social Media
Strong-strong hand-joining of Newegg and ZJS Express: the new era of ecommerce in China
July 27, 2010 · Leave a Comment
With the growing popularity of B2B, B2C and C2C ecommerce websites, ecommerce is looking certain to a future trend. And after a trial period, it has started to enter into a new phase of rapid growth. But the apparent growth has revealed that the growing number of users was, in some way, not proportional to the rising revenue. The reason may be due to the fact that most people have a lack of trust in online shopping. New Egg, a famous B2C e-business website, signed an important strategic agreement with ZJS Express on June 18 this year. At the media briefing conference of strategic cooperation between... [Read the full story]
Statistics
Sohu.com Inc 2008 financial report
November 14, 2009 · Leave a Comment
Total revenues for fiscal year 2008 were US$429.1 million, 2.3 times that of fiscal year 2007 revenues of US$188.9 million. Gross margin was 75% in fiscal year 2008, compared with 66% in fiscal year 2007. Non-GAAP gross margin was 75% in fiscal year 2008, an increase from 67% in fiscal year 2007. Advertising revenues for fiscal year 2008 totaled US$175.9 million, up 48% from US$119.2 million in fiscal year 2007. Advertising revenues consisted of US$169.3 million in brand advertising and US$6.6 million in sponsored search. Brand advertising revenues increased 51% year-on-year, primarily as a result... [Read the full story]
Trends
10 public secrets: Hotel online marketing Part 1
January 27, 2010 · 1 Comment
Arguably, the sales increase from online marketing for hotel industry will continue in 2010. Using effective online marketing strategy to promote brand and products to end customers become a must have skill for hotel management staffs. The 10 public secrets of online marketing in hotel industry are based on the in-depth research of user behavior and market, which could be used as guideline on how to develop a successful online marketing strategy in China. 1. Excellent website structure and content As internet service provider, you should be aware that the internet is developing and changing faster... [Read the full story]
Voice
Search Engine Marketing Regulation Published In China
October 2, 2009 · Leave a Comment
The Internet Society of China, China Communications Standards Association, and Chinese search engine company Baidu.com have jointly published the Search Engine Marketing Standard and Regulation. Huang Chengqing, vice chairman and secretary-general of ISC, told local media that the launch of this Search Engine Marketing Standard and Regulation represents a new development stage within the Internet search engine marketing sector in China. With its standardization and systematization, this regulation is expected to promote the continuous and healthy development of China’s search engine marketing... [Read the full story]
Blog
The verbal war between Chinese anti virus software company on Sina microblog
A greater verbal war was brewing between Kingsoft and 360 Security Guard. The cause of this verbal exchange was as follows: on May 21, as alleged by Kingsoft Inc., many Kingsoft WebShield users filed complaints to the Kingsoft Software Customer Service Center that 360 Security Guard (http://t.sina.com.cn/qihoo) viciously...
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Taobao ranking algorithm changes
Taobao.com, the leading C2C ecommerce site in China, announced today that taobao will factor in after-sale service record of sellers in their internal search algorithm since July 8th. Point deduction for improper operation, refunds record, complaint record will affect the organic ranking. As Taobao.com accounts for...
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Ultimate Chinese keyword research guide : pros and cons
Online marketers need to build their website based on keywords structure, especially for search engine marketers. In that sense, keyword research plays a very important role to your online marketing campaign, if not decisive. When communicating with many clients(even the clients are professionals in online marketing...
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Chinese Landing page optimization case study
Landing page optimization is a tricky task. In many cases, clients often feel frustrated to find that their well performed landing page in their own language become mediocre when translated into Chinese. Bounce rate increase, conversion rate drop, visitors don’t like their landing page. Generally speaking, landing...
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Product marketing strategy in China: Case study
Often times we get emails or inquiries from clients, asking how to market their products to the huge Chinese market. The answer is not fixed, the strategy might vary from industry to industry, but the basic concept is the same. We will use the following proposal as a case study to show how to develop an effective...
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Search Engine
Baidu Union gives more commission to webmasters
Internet analysts have predicted that Baidu will eat up google.cn market share after...
Oftentimes, online marketers need to launch a marketing campaign to a foreign country...
Baidu Phoenix Nest replace Baidu Classic on December 2009
Baidu.com Inc announced today that their Baidu professional edition(Baidu Phoenix...
Baidu Union Promotion launched
Leading Chinese search engine Baidu officially introduce their content network –...
Baidu joins hands with Suning Appliance to enter B2C market
Baidu, the leading Chinese search engine company, signed a strategic cooperation...
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E-Commerce
Strong-strong hand-joining of Newegg and ZJS Express: the new era of ecommerce in China
With the growing popularity of B2B, B2C and C2C ecommerce websites, ecommerce is...
Will 360buy become the leader of Chinese B2C market?
Founded in 2007, 360buy has enjoyed a growing business. Only based upon the sales...
Taobao.com aiming at Japanese e-commerce market
In May, Taobao.com and Yahoo Japan announced that both companies will merge the data...
China home appliance online B2C market reaches 2.12 billion RMB
According to the China home appliance online B2C market research report released...
Top 10 B2B ecommerce websites in China
B2B ecommerce websites exceed 5000 in China According to the report entitled “...
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