QQ marketing – reaching 340 million QQ users

According to Wikipedia, QQ, is the most popular free instant messaging computer program in Mainland China, and the world’s third most popular IM service. Since its entrance into Chinese households QQ quickly emerged as a modern cultural phenomenon, now being portrayed in popular culture. Aside from the chat program,...

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Baidu Union Promotion launched

Leading Chinese search engine Baidu officially introduce their content network – Baidu Union Promotion, a program similar to Google Adsense. Over 300 thousand Chinese websites have joined Baidu Union, including famous websites like Xinhua.net, Fenghuang.com, youku.com, zol.com.cn. Shen Haoyu, vice president of Baidu...

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Use google and baidu trends to do buzz marketing in China

Like Google trends in English, google trends has Chinese version, it is called google rebang(谷歌热榜). Google rebang has many interesting features like most searched keywords today, most searched keywords this week, most searched celebrities, most searched novels, most searched movies, most searched cars, most...

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30% Chinese office workers have opened internet stores

With the rapid development of ecommerce, Opening online store has become a popular way for Chinese office worker to earn extra money. Chinese leading job website zhaopin.com conducted a special survey to research how many office workers have ever opened internet stores, which has attracted 4000+ respondents within...

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China B2C market take off

The development of China online B2C market has been hindered by many objective factors such payment, logistics and internet security problem, in 2009, with hindrance in technology and infrastructure cleared, China B2C market is finally taking off.  The major search engine like google china and Netease Youdao have...

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Baidu advanced search command

Baidu advanced search commands are just like yahoo and google search operators. Most of the search commands of these search engine are the same, but Baidu has some special advanced queries that other search engine don’t have. In this article, we will introduce basic Baidu advance operators that online marketer and...

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Top 10 Chinese forums – introduction of China internet resources Part 1

Forum postings are very important for online research and online marketing, especially in China. Users of forums are much more active than users of blog, SNS, SBS, etc. So, identification and selection of the right forums to buy Ads, create discussion and follow discussion is the key to a successful online marketing...

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Search Engine Marketing Regulation Published In China

The Internet Society of China, China Communications Standards Association, and Chinese search engine company Baidu.com have jointly published the Search Engine Marketing Standard and Regulation. Huang Chengqing, vice chairman and secretary-general of ISC, told local media that the launch of this Search Engine Marketing...

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