How to set up Baidu PPC account?

We have given our pros and cons of Baidu professional edition and classical edition in China PPC campaign guide part 1, in this article, we will walk you through the whole process of setting up ad groups on baidu.com. Setting up account on Baidu PPC platform Baidu Phoenix Nest is very much like google adwords, though...

[Continue reading: ]

10 public secrets: Hotel online marketing

Arguably, the sales increase from online marketing for hotel industry will continue in 2010. Using effective online marketing strategy to promote brand and products to end customers become a must have skill for hotel management staffs. The 10 public secrets of online marketing in hotel industry are based on the in-depth...

[Continue reading: ]

Advertising on Alimama

In essence, Alimama is an online advertise trade platform for both publisher and advertiser. Advertiser can choose content-based PPC advertising plan(like adsense) or purchase banner or text link based on cost per impression or cost per time. Alimama is the leading(actually the only) online advertise trade platform...

[Continue reading: ]

Top 10 B2B ecommerce websites in China

B2B ecommerce websites exceed 5000 in China According to the report entitled “ The research of Chinese ecommerce between 1997 and 2009” released by China B2B research center, By the end of June 2009, the number of Chinese ecommerce websites has reached 12,282, including 5320 B2B ecommerce website China B2B website...

[Continue reading: ]

China third party payment market report part 5 – China mobile payment

No. 5 China Mobile payment 1. Brief introduction Chinese mobile users has reached 641 million in 2008, it is expected to reach 1 billion in 2013.  Mobile users are used to making small amount of payment on their mobile phone. Generally there are 2 popular ways to make payment on mobile: Sending text message and using...

[Continue reading: ]

China third party payment market report Part 4 – Credit card payment

No. 4 Credit card payment 1. Brief introduction Credit card payment mainly include offline payment(POS terminals, ATM) and online payment. According to the purpose and nature of this research, we will focus on online credit card payment market analysis. According to a report by a famous consulting firm, until 2008,...

[Continue reading: ]

China third party payment market report Part 3 – online bank transfer

No. 3 Online Bank transfer(E-banking) 1. Brief Introduction Considering the nature and purpose of this research, we put our focus on online bank transfer. Bank transfer including online bank transfer(E-banking) and offline bank transfer. Bank transfer is the primary payment option in China, strictly speaking, offline...

[Continue reading: ]

China third party payment market report part 2 – Tenpay

No. 2  Tenpay Url: https://www.tenpay.com/ 1. Brief introduction Tenpay is the main competitor of Alipay. Tenpay is eveloped by Tencent company, which owns the most popular IM in China – QQ with more than 300 million users. More than 200,000 shopping website accept Tenpay. Tenpay is compatible with the e-banking...

[Continue reading: ]