Taobao.com aiming at Japanese e-commerce market

In May, Taobao.com and Yahoo Japan announced that both companies will merge the data of their Chinese and Chinese online shopping platforms. According to the plan, Taobao.com and Yahoo Japan will respectively set up 2 platforms in late June, 2010.(Chinese and Japanese version). Noticeably, Softbank Corporation holds...

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kaixin001.com

Brief introduction Kaixinwang (Kaixin001) is a China-based, Facebook-clone social networking site. Since launching in 2008, Kaixin001 has achieved instant success, in 2009, Kaixin001 registered users has reached 40 million, the traffic rank of Kaixin001 on alexa and chinarank are among top 2 of all social networking...

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Ultimate Chinese keyword research guide : pros and cons

Online marketers need to build their website based on keywords structure, especially for search engine marketers. In that sense, keyword research plays a very important role to your online marketing campaign, if not decisive. When communicating with many clients(even the clients are professionals in online marketing...

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renren.com

Brief introduction The Renren Network, formerly known as Xiaonei Network, is a Chinese social networking site with an interface similar to that of Facebook. It is popular among college students in China. According to Xiaonei, as of July 2008, Xiaonei was “China’s largest online community website among universities”...

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51.com

Brief introduction 51, established in August 2005, is the largest social network service provider in China. 51 is jointly invested by Sequoia Capital, SIG Asia Investments (SAI), Giant Interactive, Intel Capital, Redpoint Ventures, and a few others. As of June 2009, 51 has over 160 million register users, among...

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Chinese Landing page optimization case study

Landing page optimization is a tricky task. In many cases, clients often feel frustrated to find that their well performed landing page in their own language become mediocre when translated into Chinese. Bounce rate increase, conversion rate drop, visitors don’t like their landing page. Generally speaking, landing...

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Dangdang.com

Brief introduction Dangdang.com is leading Chinese online B2C eCommerce website selling books, music, DVD, movies, cosmetics, home appliance, apparel etc. Dangdang.com was founded in 1999, and has raised more than $40 million in venture capital from DCM, Alto Global, and Softbank. More than 100,000 users buy from dangdang.com...

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Product marketing strategy in China: Case study

Often times we get emails or inquiries from clients, asking how to market their products to the huge Chinese market.  The answer is not fixed, the strategy might vary from industry to industry, but the basic concept is the same. We will use the following proposal as a case study to show how to develop an effective...

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Taobao

Brief introduction If you talk about ecommerce and online shopping in China then you must have Taobao in mind, which is the largest shopping market place for consumers in China. The website which was founded by Alibaba attracts a wide range of sellers such us individuals, wholesalers and retailers. You might know...

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HC International Inc

Huicong (HC) Brief introduction HC International, Inc., an investment holding company, provides business-to-business electronic commerce services primarily in the People’s Republic of China. The company provides business information through online and offline channels. It operates an online market place and...

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