9 FAQ to learn how to use Alipay
Alipay is the leading online payment company in China with over 300 million registered users. To do business in China(especially for online business), Alipay is one of the most popular payment options among buyers. So as a foreign company or individual, you need to learn how to use Alipay before you enter the market. Q:...
[Continue reading: ]“Going green” goes red in China
China-online-marketing.com chief author Steven Chow, recently wrote an article “going green” goes red in China, which is published exclusively on alrroya, a financial daily in Dubai, U.A.E. In 2009, China has become world leader in the manufacuturing of green energy. The western media has been saying that...
[Continue reading: ]Chinese keyword research: lost in translation
What keyword research to an online marketing campaign is like what compass to a traveler, a tiny mistake could send you to the wrong direction. At the beginning of my online marketing career, I have worked for weeks and months to create articles of wrong keywords, promote the article, try to achieve high ranking, but...
[Continue reading: ]Chinese keyword research tool
Keywords research is very important for online marketing. Proper keyword research can let us know which keyword we should make efforts to optimize and rank well, which keyword we should set a higher bid price for PPC campaign. For English language, we use established keyword research tools like wordtracker, Google...
[Continue reading: ]Google-China affair: the insider perspective
Our chief author, Steven Chow, recently wrote an-indepth analysis of how google’s potential quit will affect China society. The article entitled “The Google-China Affair: An Insider’s Perspective” is published exclusively on Alrroya, the leading business newspaper in Dubai, U.A.E. Here is the...
[Continue reading: ]Top Chinese social networking sites(SNS)
Top social networking sites in China The target companies under this segment are social networking sites in China. We try to cover both major and some niche social networking sites in this list for consideration of partnership and acquisition. The ranking of target websites/companies listed under this segment is based...
[Continue reading: ]How to set up Baidu PPC account?
We have given our pros and cons of Baidu professional edition and classical edition in China PPC campaign guide part 1, in this article, we will walk you through the whole process of setting up ad groups on baidu.com. Setting up account on Baidu PPC platform Baidu Phoenix Nest is very much like google adwords, though...
[Continue reading: ]Advertising on Alimama
In essence, Alimama is an online advertise trade platform for both publisher and advertiser. Advertiser can choose content-based PPC advertising plan(like adsense) or purchase banner or text link based on cost per impression or cost per time. Alimama is the leading(actually the only) online advertise trade platform...
[Continue reading: ]China third party payment market report part 5 – China mobile payment
No. 5 China Mobile payment 1. Brief introduction Chinese mobile users has reached 641 million in 2008, it is expected to reach 1 billion in 2013. Mobile users are used to making small amount of payment on their mobile phone. Generally there are 2 popular ways to make payment on mobile: Sending text message and using...
[Continue reading: ]China third party payment market report Part 4 – Credit card payment
No. 4 Credit card payment 1. Brief introduction Credit card payment mainly include offline payment(POS terminals, ATM) and online payment. According to the purpose and nature of this research, we will focus on online credit card payment market analysis. According to a report by a famous consulting firm, until 2008,...
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