Top Chinese social networking sites(SNS)

Top social networking sites in China

The target companies under this segment are social networking sites in China. We try to cover both major and some niche social networking sites in this list for consideration of partnership and acquisition.

The ranking of target websites/companies listed under this segment is based on the statistics from alexa, Chinarank.org.cn(official website of China internet society) and CR-Nielson(leading consulting/research firms).

No. 1 target: 51.com

Brief introduction:

51.com (hereinafter referred to 51), established in August 2005, is the largest social network service provider in China. 51 is jointly invested by Sequoia Capital, SIG Asia Investments (SAI), Giant Interactive, Intel Capital, Redpoint Ventures and other renowned international enterprises and venture funds.

51 is committed to offer its users stable services to store their personal data such as photo and blogs, and to provide facilities to let them easily communicate to each other. As of June 2009, 51 has over 160 million register users, among them 38.5 million login at least once a month. These users generate about 300 million page view per day. These users generate about 350 million page view per day, upload over 10 million photos and write over 3 million blogs per day.

Name: 51

Company: 51.com

Private or public traded: Private

Address: Building 3, First Shanghai Plaza, No. 180, Zhang Heng Rd, Zhangjiang Hi Tech Industry Park, Pudong New Area, Shanghai 201204 China

Contact information: Tel : (86) 21-58815151;(86)21-33932780  Fax : (86) 21-58815151

User base:160 million[3]

Revenue:15 million USD[4]

Market share: 29%[5]

User number growth rate: 60%

Revenue growth rate:100%[6]

Competition:

The main competitors of 51.com are kaixin001.com, renren.com, chinaren.com.

User deographics:

The major visitors of 51.com are between 18 and 34 years old. Especially age range from 18 to 24.

People with some college and no college use 51.com more than well-educated users(with college and master degree).

From browsing location, we could tell that the biggest user group of 51.com are students who are browsing 51.com from school.

Ranking on Alexa

Alexa traffic rank:324, Traffic rank in China:38

Partnership, Acquisition and IPO News

Capital raising[7]

51.com raised 6 million USD from Sequoia Capital and joined by SIG in May 2006.

In 2007, raised USD 15 million from Intel Capital, Redpoint, Sequoia and SIG.

In July, 2008. Third round funding of over USD 50 million led by Giant Interactive

No. 2 target: renren.com

Brief introduction:

The Renren Network, formerly known as Xiaonei Network is a Chinese social networking site with an interface similar to that of Facebook. It is popular among college students in China.

According to Xiaonei, as of July 2008, Xiaonei was “China’s largest online community website among universities” with more than 22 million active users and an estimated 40 million users who have registered their real names. Thus, Xiaonei is widely considered to be the most powerful student social network service in Mainland China, especially among university students. In March 2008, Xiaonei started its WAP version, which users can get access to through mobile phones. In August 2009, Xiaonei officially changed its name to Renren, as well as its domain to www.renren.com.

The parent company of renren.com, Oak Pacific Interactive, owns another leading social networking site, kaixin.com.

Name: Renren

Company: Oak Pacific Interactive

Private or public traded: Private(preparing for IPO)

Address: F23 Jing’an center No.8 North 3rd Ring Road Chaoyang District Beijing China

Contact information: 86-10-84481818-1228 Email: sales@opi-corp.com

User base:40 million

Revenue:30 million USD

Market share: 15%[8]

User number growth rate:60%

Revenue growth rate:70%

Competition:

The main competitors of renren.com are kaixin001.com, 51.com, renren.com .

User deographics:

The major visitors of renren.com are between 18 and 34 years old. Especially age range from 25 to 34.

renren.com is popular among educated people, especially people with high degree.

Female users are slightly bigger than male users.

Ranking on Alexa

Alexa traffic rank:211, Traffic rank in China: 19.

Partnership, Acquisition and IPO News

Oak Pacific merge the users account of Kaixin.com and renren.com[9]

Oak Pacific Interactive has announced that its Renren.com and Kaixin.com have realized connectivity.

Based on Oak Pacific Interactive’s latest interconnection technology, this new service allows users of either Renren.com or Kaixin.com to use both websites without repeated registration or login. Meanwhile, Renren.com emphasized that all the files and privacy settings of users will not be changed after the interconnection and users can change their settings at any time, if they want.

Oak Pacific Interactive previously announced plans to change the name of its Xiaonei.com to Renren.com and so far the website has 70 million registered users. Oak Pacific Interactive’s Kaixin.com was founded in October 2008 and the website has gained seven million registered users since then.

Renren clarify that they haven’t acquired by Japanese company[10]

Rerren clarified that they haven’t acquired by Japanese company, in May 2008, some Renren.com competitor has launched a large online media campaign disclosing that a Japanese company has secretly acquired Renren.com and Renren.com has disclosed users’  registration information, which create a big stir among Renren.com users, as Japanese has been seen as nation enemy for a long time.

No. 3 target: kaixin001.com

Brief introduction:

Kaixinwang (Kaixin001) is a China-based, Facebook-clone social networking site. Kaixin allows for photo uploading, a blogging and micro-blogging platform, music sharing, and a 1G online hard drive.

Since launching in 2008, Kaixin001 has achieved instant success, in 2009, Kaixin001 registered users has reached 40 million, the traffic rank of Kaixin001 on alexa and chinarank are among top 2 of all social networking site in China.

Url: kaixin001.com

Company: Kaixin001

Private or public traded: Private

Address:F11 Jinyuan Times building No.2 Landing Guangdong Road Haidian District Beijing

Contact information: Tel: 400-6115-001 Email: hezuo@kaixin001.com

User base:50 million[11]

Revenue: 40 million USD

Market share: 18%

User number growth rate:500%

Revenue growth rate: 300%

Competition:

The main competitors of kaixin001.com are renren.com, 51.com, chinaren.com .

User deographics:

The largest user group of kaixin001 is between 25 to 34 years old.

Kaixin001 is more popular among educated users group.

Male users are slightly more than female user.

Ranking on Alexa

Alexa traffic rank:95, Traffic rank in China: 11.

Partnership, Acquisition and IPO News

Kaixin001 sued Kaixin[12]

The operator of one of China’s most popular social networking services, Kaixin001.com, has filed an unfair competition lawsuit against Beijing-based online entertainment company Oak Pacific Interactive, which started a competing service in October under the very similar name of Kaixin.com.

The lawsuit has already been accepted by the Second Intermediate People’s Court of Beijing, Sina.com reports. In the suit, Kaixin001.com has asked that Oak Pacific Interactive stop using the Kaixin.com name for its social networking site Kaixin.com. It is also seeking a public apology, said Li Yunde, the plaintiff’s lawyer.

Oak Pacific Interactive published an announcement this morning. It confirmed the lawsuit by Kaixin001.com, and said that the company “will take an active role on this issue to protect the legal rights of the company.”

Kaixin cooperate with Ericsson

Ericsson (NASDAQ:ERIC) and Kaixin001, the largest and fastest-growing social networking site in China, are joining forces with a three-year partnership to develop innovative mobile applications that will help millions of users access the site wherever and whenever they want.

Launched in March 2008, Kaixin001 already has more than 50 million subscribers in China and among Chinese speakers across the world, and is attracting about 200,000 new registrations a day.

With subscribers now mainly accessing the website via their PCs, the cooperation between

Ericsson and Kaixin001 will bring new applications that will allow users to manage their virtual space, interact with friends and stay updated on their online communities, all via their mobile devices – anytime, anywhere.

Future services could include real-time uploading of photos and videos from mobile phones, SMS alerts on a favorite celebrity’s activities, and location-based services, such as checking if friends are nearby.

No. 4 target: Chinaren.com

Brief introduction:

ChinaRen.com was founded in 1999 by three Stanford classmates, Joseph Chen, Yunfan Zhou and Nick Yang. Investors in ChinaRen.com include Goldman Sachs, KKR and Joho Capital.

ChinaRen is the largest online alumni club in China with over 77 million registered users. As in other Asian societies, Chinese people hold strong ties of friendship and loyalty with their fellow alumni, who form the basis of their relationship networks for their career development. ChinaRen has created the critical mass and user loyalty to the ChinaRen alumni community that are key to its lasting recognition as the leading Alumni Club among the Internet user population in China.

Url: Chinaren.com

Company: Sohu.com Inc

Private or public traded: Public listed at NASDAQ(market cap:2.60 billion USD[13])

Address: Sohu.com Internet Plaza,
No.1 Park, Zhongguancun East Road,
Haidian District,
Beijing 100084, PRC

Contact information: 8610 – 6272 6666

User base: 77 million

Revenue:429.1 million USD[14]

Market share: 20

User number growth rate:30%

Revenue growth rate: 26%

Competition:

The main competitors of chinaren.com are kaixin001.com, renren.com, 51.com.

User deographics:

Most visitors of chinaren are between age of 18 and 24.

Chinaren is popular among both well-educated and under-educated users group.

Female users use chinaren.com more than male users.

Ranking on Alexa

Alexa traffic rank:741, Traffic rank in China: 90

Partnership, Acquisition and IPO News

SOHU.com announces ChinaRen.com closing, management changes[15]

BEIJING, CHINA, October 31, 2000 – Chinese Internet portal SOHU.com (Nasdaq: SOHU) today announced the closing of its acquisition of the leading youth community web site ChinaRen.com. The closing, which formally took place on October 18, puts the final touches on the acquisition, which has created the largest Internet portal in Mainland China measured by a combined registered user base of 9.2 million and daily page views of 64 million.

A total of 4.4 million shares were issued to the former stockholders of ChinaRen.com. The former ChinaRen stockholders will be granted registration rights, but have agreed not to sell any of their shares for 180 days after the closing of the acquisition.

The transaction was accounted for as a purchase, with approximately US$ 30 million to be booked as intangibles resulting from the acquisition.

The combined company continues to attract new users to its web sites at a rapid pace. Since the initial announcement of the acquisition agreement on September 14, page views of the combined web sites have grown from 44 million to 64 million as of this release. The registered user base has increased from 7.8 million to 9.2 million as of this release.

[1] Revenue of sohu.com Inc in 2008

[2] Market share of download software

[3] According to the statistics released at http://company.51.com/index.php, the ranking result from third party alexa.com, chinarank.org.cn and cr-nielson.com.cn is more objective and authorative.

[4] According to the statistics disclosed in an email interview of the CEO of 51.com at http://tech.163.com/09/1023/17/5MB0G0HK000915BF.html

[5] The market share is calculated based on the objective statistics from third party(including Chinarank.org.cn, alexa.com and cr-nielson.com.cn), the registered number of those websites announced by those companies themselves was not factored in.

[6] According to CEO of 51.com, the income of 2008 has been doubled. http://tech.163.com/09/1023/17/5MB0G0HK000915BF.html

[7] According to http://company.51.com/index_en.php

[8] The market share is calculated based on the objective statistics from third party(including Chinarank.org.cn, alexa.com and cr-nielson.com.cn), the registered number of those websites announced by those companies themselves was not factored in.

[9] According to http://www.chinatechnews.com/2009/09/18/10604-renrencom-kaixincom-realize-connectivity

[10] According to the announcement on http://page.renren.com/note/417774560?pid=600002246

[11] http://www.direktbroker.de/news-kurse/details/International-News/Kaixin001+++50+million+go+mobi/20615713

[12] http://blogs.wsj.com/chinarealtime/2009/05/21/kaixin001-v-kaixin-social-networking-goes-to-court/

[13] According to http://finance.yahoo.com/q?s=sohu

[14] According to 2008 annual financial report data at http://it.sohu.com/s2009/sohu2008q4/

[15] According to http://corp.sohu.com/20001031/n240542448.shtml

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14 Responses to “Top Chinese social networking sites(SNS)”

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  1. [...] SNS in China claims to be the largest: Qzone, RenRen, Kaixin001, and 51.com. There is simply no trustworthy data on users or [...]

  2. [...] SNS in China claims to be the largest: Qzone, RenRen, Kaixin001, and 51.com. There is simply no trustworthy data on users or [...]

  3. [...] SNS in China claims to be the largest: Qzone, RenRen, Kaixin001, and 51.com. There is simply no trustworthy data on users or [...]

  4. [...] or revenues. Every social network in China claims to be the largest: Qzone, RenRen, Kaixin001, and 51.com. The short and sweet is this: Qzone has the most users, RenRen has the most active users, and [...]

  5. [...] or revenues. Every social network in China claims to be the largest: Qzone, RenRen, Kaixin001, and 51.com. The short and sweet is this: Qzone has the most users, RenRen has the most active users, and [...]

  6. [...] or revenues. Every social network in China claims to be the largest: Qzone, RenRen, Kaixin001, and 51.com. The short and sweet is this: Qzone has the most users, RenRen has the most active users, and [...]

  7. [...] or revenues. Every social network in China claims to be the largest: Qzone, RenRen, Kaixin001, and 51.com. The short and sweet is this: Qzone has the most users, RenRen has the most active users, and [...]

  8. [...] or revenues. Every social network in China claims to be the largest: Qzone, RenRen, Kaixin001, and 51.com. The short and sweet is this: Qzone has the most users, RenRen has the most active users, and [...]

  9. [...] or revenues. Every social network in China claims to be the largest: Qzone, RenRen, Kaixin001, and 51.com. The short and sweet is this: Qzone has the most users, RenRen has the most active users, and [...]

  10. [...] or revenues. Every social network in China claims to be the largest: Qzone, RenRen, Kaixin001, and 51.com. The short and sweet is this: Qzone has the most users, RenRen has the most active users, and [...]

  11. [...] SNS in China claims to be the largest: Qzone, RenRen, Kaixin001, and 51.com. There is simply no trustworthy data on users or [...]

  12. [...] SNS in China claims to be the largest: Qzone, RenRen, Kaixin001, and 51.com. There is simply no trustworthy data on users or [...]

  13. [...] or revenues. Every social network in China claims to be the largest: Qzone, RenRen, Kaixin001, and 51.com. The short and sweet is this: Qzone has the most users, RenRen has the most active users, and [...]

  14. [...] caused me to begin to look at some of the Chinese and Indian sites.  You are quickly reminded to THINK [...]



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