Practical guide on how to verify chinese company

Thanks to ecommerce, companies in US are able to sell products/service to China, a country you have not yet visited, you don’t speak the language, you are not aware if the legal systems are similar, you don’t know and don’t have the resource to know if the counterpart Chinese companies are real. So we face a...

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Global buyers reluctant to use yuan but may do so in the future

More than 80 percent of those who participated in a recent Global Sources buyer survey said they are not using the yuan to settle purchases with China makers. Nearly half of them indicated that this is the case because the yuan is not circulated in their home nations. In countries where the yuan is readily available,...

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Alibaba ranking algorithm: How to rank better on alibaba English website

We have written an article on how to achieve better ranking result on alibaba China(now called 1688.com) for trustpass members, and how to manage your alibaba PPC account( or Wangxiaobao 网销宝account). Readers are very interested in those topics, oftentimes, we received email from readers of china-online-marketing.com,...

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The verbal war between Chinese anti virus software company on Sina microblog

A greater verbal war was brewing between Kingsoft and 360 Security Guard. The cause of this verbal exchange was as follows: on May 21, as alleged by Kingsoft Inc., many Kingsoft WebShield users filed complaints to the Kingsoft Software Customer Service Center that 360 Security Guard (http://t.sina.com.cn/qihoo) viciously...

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Taobao ranking algorithm changes

Taobao.com, the leading C2C ecommerce site in China, announced today that taobao will factor in after-sale service record of sellers in their internal search algorithm since July 8th. Point deduction for improper operation, refunds record, complaint record will affect the organic ranking. As Taobao.com accounts for...

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Ultimate Chinese keyword research guide : pros and cons

Online marketers need to build their website based on keywords structure, especially for search engine marketers. In that sense, keyword research plays a very important role to your online marketing campaign, if not decisive. When communicating with many clients(even the clients are professionals in online marketing...

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Chinese Landing page optimization case study

Landing page optimization is a tricky task. In many cases, clients often feel frustrated to find that their well performed landing page in their own language become mediocre when translated into Chinese. Bounce rate increase, conversion rate drop, visitors don’t like their landing page. Generally speaking, landing...

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Product marketing strategy in China: Case study

Often times we get emails or inquiries from clients, asking how to market their products to the huge Chinese market.  The answer is not fixed, the strategy might vary from industry to industry, but the basic concept is the same. We will use the following proposal as a case study to show how to develop an effective...

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How incompetent translator can ruin a PPC campaign

Hiring a competent native translator is one of the key factor to a successful online marketing campaign in China. A good translator don’t necessarily make you success(they definitely help), but a bad translator can definitely ruin your business. We are recently working on a Baidu PPC management project for a big...

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Kaspersky payment strategy in China market

One of the biggest issues overseas big software company face in China market is to develop an effective while convenient payment strategy, the payment strategy should cover the major online and offline payment options in China. Kaspersky is a successful sample we can learn from. Below is the major payment solution...

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