How to set up Baidu PPC account?

We have given our pros and cons of Baidu professional edition and classical edition in China PPC campaign guide part 1, in this article, we will walk you through the whole process of setting up ad groups on baidu.com. Setting up account on Baidu PPC platform Baidu Phoenix Nest is very much like google adwords, though...

[Continue reading: ]

Baidu Bidding Rank vs Baidu Pheonix Nest

In 2009, Baidu introduces new PPC program – Baidu Pheonix, with a aim to replace Baidu Bidding Rank. The old pay per click program of Baidu has been criticized both by the internet users and industry experts for selling organic search results to advertiser. We have been launching PPC campaigns on Baidu, Google China,...

[Continue reading: ]