top 10 apparel(clothing) ecommerce sites in China

No.1 Vancl(凡客诚品) Url: http://www.vancl.com Introduction: Vancl mainly deal with their own apparel brand, which is designed by western top notch designers. The company was founded in 2007. Vancl has get several round investment from Softbank, IDGVC, CEYUAN Ventures. Product line: men, women, kids, shoes, footwear...

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7 things to consider before marketing your business to China – part 2

No.3 Website Website is the face and image of your company, Chinese buyers will look at your website with skeptical eyes. A good website will help to build business relationship, a bad website will definitely ruin your business in China. The translation Being working in the marketing industries for many years, I was...

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11 reasons why your baidu union account was banned

Publishers like baidu union.  In 2009, Webmasters had earned RMB690 million from baidu union advertise on their websites. And recently, Baidu promised to give publishers 10% to 15% more income of baidu union advertising. Publishers hate baidu union. Compared with other content networks, such as google adsense, taobao...

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7 things to consider before marketing your business to China – part 1

China’s economy is booming, we are now third largest economy in the world, and there is no argument that we will become the world’s largest economy in 10 to 20 years’ time. The 1.3 billion population, double-digit growth rate, 4 trillion economy stimulus plan…… We could feel the trend, as more and more overseas...

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How to set up Alibaba trustpass(Chengxintong) account

Alibaba is arguably the best Chinese online B2B trade portal, I would say that it is the only Chinese trade platform that worth your investment of a few thousand membership fee. I have predicted that the pay per click bidding price will soon exceed 10RMB/click, which has come true. I have basically explained the algorithm...

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How low will Yuan go in 2010?

Our chief author Steven Chow, recently wrote an article to predict How china will handle Renminbi appreciation pressure from international society in 2010. The article was published on Alrroya before the opening of 11th national people’s congress, we predicted “Yuan will stay pegged for the time being and...

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9 FAQ to learn how to use Alipay

Alipay is the leading online payment company in China with over 300 million registered users. To do business in China(especially for online business), Alipay is one of the most popular payment options among buyers. So as a foreign company or individual, you need to learn how to use Alipay before you enter the market. Q:...

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“Going green” goes red in China

China-online-marketing.com chief author Steven Chow, recently wrote an article “going green” goes red in China, which is published exclusively on alrroya, a financial daily in Dubai, U.A.E. In 2009, China has become world leader in the manufacuturing of green energy. The western media has been saying that...

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Chinese keyword research: lost in translation

What keyword research to an online marketing campaign is like what compass to a traveler, a tiny mistake could send you to the wrong direction. At the beginning of my online marketing career, I have worked for weeks and months to create articles of wrong keywords, promote the article, try to achieve high ranking, but...

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Chinese keyword research tool

Keywords research is very important for online marketing. Proper keyword research can let us know which keyword we should make efforts to optimize and rank well, which keyword we should set a higher bid price for PPC campaign. For English language, we use established keyword research tools like wordtracker, Google...

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