China home appliance online B2C market reaches 2.12 billion RMB
According to the China home appliance online B2C market research report released by iresearch, China has witnessed a 177% dramatic increase in home appliance online B2C market, reached 2.12 billion RMB in 2009. B2C online shopping only accounts for 18.7% of home appliance ecommerce, however, the growth rate of home...
[Continue reading: ]10 public secrets: Hotel online marketing Part 1
Arguably, the sales increase from online marketing for hotel industry will continue in 2010. Using effective online marketing strategy to promote brand and products to end customers become a must have skill for hotel management staffs. The 10 public secrets of online marketing in hotel industry are based on the in-depth...
[Continue reading: ]Top 10 B2B ecommerce websites in China
B2B ecommerce websites exceed 5000 in China According to the report entitled “ The research of Chinese ecommerce between 1997 and 2009” released by China B2B research center, By the end of June 2009, the number of Chinese ecommerce websites has reached 12,282, including 5320 B2B ecommerce website China B2B website...
[Continue reading: ]Top Chinese search engine
Oftentimes, online marketers need to launch a marketing campaign to a foreign country speaking different language. In that case, the most tricky part of international online marketing is unfamiliarity with the internet environment. We will use a series of articles to briefly introduce the Chinese internet environment,...
[Continue reading: ]Baidu Phoenix Nest replace Baidu Classic on December 2009
Baidu.com Inc announced today that their Baidu professional edition(Baidu Phoenix next program will officially take over Baidu Classic edition(Baidu bidding rank) since Dec 1st 2009. The instant success of Baidu Phoenix Nest program gives Baidu management team the confidence to speed up the transition from Baidu Classic...
[Continue reading: ]Sohu.com Inc 2008 financial report
Total revenues for fiscal year 2008 were US$429.1 million, 2.3 times that of fiscal year 2007 revenues of US$188.9 million. Gross margin was 75% in fiscal year 2008, compared with 66% in fiscal year 2007. Non-GAAP gross margin was 75% in fiscal year 2008, an increase from 67% in fiscal year 2007. Advertising revenues...
[Continue reading: ]Sohu.com Inc
Brief introduction of Sohu.com Inc Sohu.com Inc. (NASDAQ: SOHU) is China’s premier online brand and indispensable to the daily life of millions of Chinese, providing a network of web properties and community based/web 2.0 products which offer the vast Sohu user community a broad array of choices regarding information,...
[Continue reading: ]Baidu Union Promotion launched
Leading Chinese search engine Baidu officially introduce their content network – Baidu Union Promotion, a program similar to Google Adsense. Over 300 thousand Chinese websites have joined Baidu Union, including famous websites like Xinhua.net, Fenghuang.com, youku.com, zol.com.cn. Shen Haoyu, vice president of Baidu...
[Continue reading: ]30% Chinese office workers have opened internet stores
With the rapid development of ecommerce, Opening online store has become a popular way for Chinese office worker to earn extra money. Chinese leading job website zhaopin.com conducted a special survey to research how many office workers have ever opened internet stores, which has attracted 4000+ respondents within...
[Continue reading: ]China B2C market take off
The development of China online B2C market has been hindered by many objective factors such payment, logistics and internet security problem, in 2009, with hindrance in technology and infrastructure cleared, China B2C market is finally taking off. The major search engine like google china and Netease Youdao have...
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