Sohu BLog

Brief introduction:

Sohu Blog is one of the leading blog service in China. Out of huge user numbers, Sohu has a large blogging user base(more than 10 million) who blog frequently on sohu blog. Unlike Sina’s celebrity blog strategy, Sohu label themselves as “grass root blog”, “web2.0 blog”.

Url: blog.sohu.com

Company: Sohu.com Inc

Private or public traded: Public listed at NASDAQ(market cap:2.60 billion USD[1])

Address: Kingsoft building No.33 Xiaoyingxi Road Haiding district Beijing China

Contact information: Sohu.com Internet Plaza,
No.1 Park, Zhongguancun East Road,
Haidian District,
Beijing 100084, PRC

Contact information: 8610 – 6272 6666

User base:10 million+

Revenue:130 million USD[2]

Market share: 20%

User number growth rate:30%

Revenue growth rate:230%

Competition:

The main competitors of renren.com are sina blog, bokee, hexun blog, blogbus etc.

User deographics:

The major visitors of sohu.com are between 18 and 34 years old.

The majority of sohu.com has college degree.

Female users are significantly bigger than male users.

 Ranking on Alexa

Alexa traffic rank:61, Traffic rank in China: 10, which is No. 2 among all portal websites

 

 

 

Partnership, Acquisition and IPO News

IPO at NASDAQ in 2000[3]

Shares of Sohu.com hovered close to their lower-than-expected offering price on Wednesday after the Chinese Internet portal made its public debut on the Nasdaq.

Sohu.com priced its initial public offering at $13 per share, far below a recently increased target range of $16 to $19 per share. The company’s shares opened at 13-1/32, briefly touched a high of 13-25/32 and slipped to a low of 12-5/8 shortly after trading.

 

Changyou.com IPO[4]

Sohu.com Inc. issued a statement in relation to the initial public offering of its massively multi-player online role-playing games (or “MMORPGs”) subsidiary, Changyou.com Limited.


[1] According to http://finance.yahoo.com/q?s=sohu

[2] According to http://www.kingsoft.com/news/compnews/2009/04/01/133664.shtml, 30 million USD from antivirus software, others from gaming business.

[3] According to http://mfiles.sohu.com/mfiles/pdf/2009_June_Joint_Presentation_03.pdf

[4] According to http://corp.sohu.com/20090402/n263176596.shtml

Be Sociable, Share!

Related posts

Comments are closed.