Sohu BLog

Brief introduction:

Sohu Blog is one of the leading blog service in China. Out of huge user numbers, Sohu has a large blogging user base(more than 10 million) who blog frequently on sohu blog. Unlike Sina’s celebrity blog strategy, Sohu label themselves as “grass root blog”, “web2.0 blog”.


Company: Inc

Private or public traded: Public listed at NASDAQ(market cap:2.60 billion USD[1])

Address: Kingsoft building No.33 Xiaoyingxi Road Haiding district Beijing China

Contact information: Internet Plaza,
No.1 Park, Zhongguancun East Road,
Haidian District,
Beijing 100084, PRC

Contact information: 8610 – 6272 6666

User base:10 million+

Revenue:130 million USD[2]

Market share: 20%

User number growth rate:30%

Revenue growth rate:230%


The main competitors of are sina blog, bokee, hexun blog, blogbus etc.

User deographics:

The major visitors of are between 18 and 34 years old.

The majority of has college degree.

Female users are significantly bigger than male users.

 Ranking on Alexa

Alexa traffic rank:61, Traffic rank in China: 10, which is No. 2 among all portal websites




Partnership, Acquisition and IPO News

IPO at NASDAQ in 2000[3]

Shares of hovered close to their lower-than-expected offering price on Wednesday after the Chinese Internet portal made its public debut on the Nasdaq. priced its initial public offering at $13 per share, far below a recently increased target range of $16 to $19 per share. The company’s shares opened at 13-1/32, briefly touched a high of 13-25/32 and slipped to a low of 12-5/8 shortly after trading. IPO[4] Inc. issued a statement in relation to the initial public offering of its massively multi-player online role-playing games (or “MMORPGs”) subsidiary, Limited.

[1] According to

[2] According to, 30 million USD from antivirus software, others from gaming business.

[3] According to

[4] According to

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