SINA corporation

Brief introduction

SINA is an online media company and Mobile Value Added Service provider in the People’s Republic of China and the global Chinese communities. With a branded network of localized websites targeting Greater China and overseas Chinese, the Company provides services through five major business lines including (online news and content), SINA Mobile (MVAS), SINA Community (Web 2.0-based services and games), (search and enterprise services) and SINA E-Commerce (online shopping). Together these business lines provide an array of services including region-focused online portals, MVAS, search and directory, interest-based and community-building channels, free and premium email, blog services, audio and video streaming, game community services, classified listings, fee-based services, e-commerce and enterprise e-solutions. The Company generates the majority of its revenues from online advertising and MVAS offerings and, to a lesser extent, from search and fee-based services.

The registered users of Sohu has reached 290 million, average daily page views has reached 900 million.[1]

Sina Blog is the blog service of, which features the blogs of celebrities, including the most popular blog in the world, the one of Xu Jinglei.

There are more than 10 million blog users of Sina blog service.

Name: Sina

Company: Sina Corporation

Private or public: Listed at NASDAQ (market cap: 2.21 billion USD[2])

Address: 37F,Jinmao tower, 88 Century Boulevard, Pudong, Shanghai 200121, China

Contact information: Tel: (8621)-50498666  Fax:(8621)-50498806

User base: 290 million

Revenue: $369.6 million[3]

Market share: 35%

User number growth rate: 25%

Revenue growth rate: 50%[4]

Financial Report:

Financial report of Q1, 2010

Financial report of 2009 fiscal year

Financial report of 2008 fiscal year

Competition:,, and niche portals like

Relevant news

IPO at NASDAQ in 2000, a Chinese-focused Internet company announced today that its initial public offering of 4,000,000 ordinary shares was priced at US$17 per share. The shares will be listed on the NASDAQ National Market and are expected to commence trading on April 13, 2000 under the symbol “SINA”. Net proceeds of the offering will be used for working capital and other general corporate purposes.

Sina’s poison pill defense over Shanda’s acquisition[5] 

Sina (SINA) has adopted a shareholder rights plan in an attempt to stymie plans by Shanda (SNDA) to purchase more shares in the company.

On February 18, 2005, Shanda Interactive Entertainment Limited and certain related persons and entities filed a Schedule 13D with the U.S. Securities and Exchange Commission indicating that they beneficially own 19.5% of Sina’s outstanding ordinary shares. Sina says it has now put in place a Rights Plan to protect the best interests of all shareholders. Under the Rights Plan, each shareholder of record on the record date (expected to be March 7th, 2005) will receive a distribution of one Right for each ordinary share of Sina.

Sina and Focus Media dropped merger plan[6]

Chinese online-media company Sina Corp. said it will scrap its proposed $1.66 billion purchase of the advertising assets of Focus Media Holding Ltd. amid a drawn-out regulatory approval process.

Instead, a group of investors led by Sina’s chief executive will invest $180 million for about a 10% equity stake in Sina, which owns China’s largest Internet portal. The company said it will use the new funds to finance future acquisitions and for general corporate purposes.

Sina’s plan to acquire Focus Media’s assets was viewed as a risky move to expand into offline advertising.

Sina blog vs Sohu blog battle[7]

Sohu blog released a blog import tool which can enable their users to move blogs from other blog websites to Sohu blog. With that tool, large amount of Sina blog users move or clone their Sina blogs to Sohu, Sohu blog users rapidly reached 10 million and catch up with Sina. In response, Sina developed a similar tool to attract Sohu blog users.

[1] According to the announcement at

[2] According to

[3] According to announcement at

[4] According to announcement at

[5] According to

[6] According to

[7] According to

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  1. […] Sina blog and weibo where Chinese post their thoughts and comments. Sina blog and weibo already have 290 million users in July 2010, the largest user group in the […]