renren.com

Brief introduction

The Renren Network, formerly known as Xiaonei Network, is a Chinese social networking site with an interface similar to that of Facebook. It is popular among college students in China.

According to Xiaonei, as of July 2008, Xiaonei was “China’s largest online community website among universities” with more than 22 million active users and an estimated 40 million users who have registered their real names. Thus, Xiaonei is widely considered to be the most powerful student social network service in Mainland China, especially among university students. In March 2008, Xiaonei started its WAP version, which users can get access to through mobile phones. In August 2009, Xiaonei officially changed its name to Renren, as well as its domain to www.renren.com.

 

The parent company of renren.com, Oak Pacific Interactive, owns another leading social networking site, kaixin.com.

Name: Renren

Company: Oak Pacific Interactive

Private or public: Private (preparing for an IPO)

Address: F23 Jing’an center No.8 North 3rd Ring Road Chaoyang District Beijing China

Contact information: 86-10-84481818-1228 Email: sales@opi-corp.com

User base: 40 million

Revenue: $30 million

Market share: 15%[1]

User number growth rate: 60%

Revenue growth rate: 70%

 

Relevant news

 

Oak Pacific merges user account of Kaixin.com and renren.com[2]

Based on Oak Pacific Interactive’s latest interconnection technology, the new service allows users of either Renren.com or Kaixin.com to use both websites without repeated registration or login. Meanwhile, Renren.com emphasized that all the files and privacy settings of users will not be changed after the interconnection and users can change their settings at any time, if they want.

Oak Pacific Interactive previously announced plans to change the name of its Xiaonei.com to Renren.com and so far the website has 70 million registered users. Oak Pacific Interactive’s Kaixin.com was founded in October 2008 and the website has gained seven million registered users since then.

 


[1] The market share is calculated based on the objective statistics from third parties (including Chinarank.org.cn, alexa.com and cr-nielson.com.cn).

[2] According to http://www.chinatechnews.com/2009/09/18/10604-renrencom-kaixincom-realize-connectivity

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  1. […] networking force in the English-speaking world and across much of Western Europe, but sites like RenRen in China, Orkut in Brazil and India and Vkontakte in the former Soviet bloc are the dominant […]

  2. […] networking force in the English-speaking world and across much of Western Europe, but sites like RenRen in China, Orkut in Brazil and India and Vkontakte in the former Soviet bloc are the dominant […]