Baidu Union Promotion launched

Leading Chinese search engine Baidu officially introduce their content network – Baidu Union Promotion, a program similar to Google Adsense.

Over 300 thousand Chinese websites have joined Baidu Union, including famous websites like Xinhua.net, Fenghuang.com, youku.com, zol.com.cn.

Shen Haoyu, vice president of Baidu said:

The combination of Baidu Union Promotion and Baidu bidding program will enable Baidu to provide more integrated and effective promotion package for online advertisers.

Publishers can earn up to 84% commission according to Baidu commission policy. The defaulted commission is 50%, Baidu will adjust commission rate based on content quality, traffic volume, and other standards set by Baidu.

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