Alimama PPC advertising, 67964 cliks, no conversion!

The effect of PPC campaign on Alimama We recently launched an online marketing campaign for a big hotel brand in France. The marketing campaign including social media marketing and search engine marketing(including PPC). We have been using Google, Baidu.com and Alibaba platform to launch PPC campaign. But this time, we decide to spend 1000USD on […]

Alibaba PPC campaign evaluation

Alibaba launched their bidding service on March 1st, 2009. Paid members on Alibaba China can bid for top 5 and last 2 spots of each search page. Must give Alibaba high credit for introduction this program, which is very pioneering, I guess many other B2B sites will follow this move. As a paid member on […]

Alibaba launch PPC advertising program to Alibaba members

Alibaba has developed a PPC(pay per click) advertising program, similar with google adwords. Alibaba PPC program was launched in March 2009. Since it is newly launched, sellers are not familiar with the advertising program at the moment, but more and more sellers are prepared to have a try of the bidding program, which is very […]