Alibaba PPC campaign guide: How to win the bidding war

As the first few advertisers that have been playing with Alibaba PPC(It is named Alibaba Wangxiaobao or 网销宝 in Chinese) since Alibaba PPC is introduced in March 2009, I have predicted that with companies getting familiar with the bidding system, the bid price will rapidly reach 10RMB/click. However, things are developing much faster than what […]

Alimama PPC advertising, 67964 cliks, no conversion!

The effect of PPC campaign on Alimama We recently launched an online marketing campaign for a big hotel brand in France. The marketing campaign including social media marketing and search engine marketing(including PPC). We have been using Google, Baidu.com and Alibaba platform to launch PPC campaign. But this time, we decide to spend 1000USD on […]

Alibaba PPC campaign evaluation

Alibaba launched their bidding service on March 1st, 2009. Paid members on Alibaba China can bid for top 5 and last 2 spots of each search page. Must give Alibaba high credit for introduction this program, which is very pioneering, I guess many other B2B sites will follow this move. As a paid member on […]