How to set up Baidu PPC account?
We have given our pros and cons of Baidu professional edition and classical edition in China PPC campaign guide part 1, in this article, we will walk you through the whole process of setting up ad groups on baidu.com.
Setting up account on Baidu PPC platform
Baidu Phoenix Nest is very much like google adwords, though there [...]
Baidu Phoenix Nest replace Baidu Classic on December 2009
Baidu.com Inc announced today that their Baidu professional edition(Baidu Phoenix program) will officially take over Baidu Classic edition(Baidu bidding rank) since Dec 1st 2009. The instant success of Baidu Phoenix Nest program gives Baidu management team the confidence to speed up the transition from Baidu Classic to Baidu Phoenix Nest.
Baidu Phoenix is welcomed by vast [...]
Baidu Bidding Rank vs Baidu Pheonix Nest
In 2009, Baidu introduces new PPC program – Baidu Pheonix, with a aim to replace Baidu Bidding Rank. The old pay per click program of Baidu has been criticized both by the internet users and industry experts for selling organic search results to advertiser.
We have been launching PPC campaigns on Baidu, Google China, Alibaba and [...]
Baidu PPC ultimate guide part 1
Unlike Google, Baidu partners with advertising agent company in different regions of China, when we register up on Baidu.com, your registration information will be forwarded to local Baibu partner, the salesman will contact you shortly after.
To protect the interests of local partner, Baidu forbid advertisers to operate through Baidu agents in other regions, advertiser will [...]
Baidu PPC Management
According to the “China search engine market report 2008 – 2009” by iResearch, Baidu accounts for 63.5% China search market share, compared with 27.3% market share of google, arguably, Baidu still dominate the Chinese search engine market.
Our Baidu PPC account management service include:
Keyword research
Advertising copy writing
Baidu account setting up
Baidu account management
Tracking and analytics
Reporting
Knowledge Center:
Chinese keyword [...]
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