Chinese keyword research: lost in translation

What keyword research to an online marketing campaign is like what compass to a traveler, a tiny mistake could send you to the wrong direction. At the beginning of my online marketing career, I have worked for weeks and months to create articles of wrong keywords, promote the article, try to achieve high ranking, but […]

Alimama PPC advertising, 67964 cliks, no conversion!

The effect of PPC campaign on Alimama We recently launched an online marketing campaign for a big hotel brand in France. The marketing campaign including social media marketing and search engine marketing(including PPC). We have been using Google, Baidu.com and Alibaba platform to launch PPC campaign. But this time, we decide to spend 1000USD on […]