How incompetent translator can ruin a PPC campaign

Hiring a competent native translator is one of the key factor to a successful online marketing campaign in China. A good translator don’t necessarily make you success(they definitely help), but a bad translator can definitely ruin your business. We are recently working on a Baidu PPC management project for a big hotel reservation company. The […]

Chinese keyword research: lost in translation

What keyword research to an online marketing campaign is like what compass to a traveler, a tiny mistake could send you to the wrong direction. At the beginning of my online marketing career, I have worked for weeks and months to create articles of wrong keywords, promote the article, try to achieve high ranking, but […]